I’m a Korean-American Graphic Designer based in NYC, pursuing my BFA in Graphic Design at FIT.

I help brands find their voice through dynamic design and identity approaches, creating unique, modular visual experiences. My work explores cultural phenomena through an anthropological and psychological lens, focusing on themes of identity, nature, and emotion through layered abstraction and typographical experimentation.

01

01

Spectacular

Spectacular is a research publication that translates fine-art photography from 2007–2012 into abstract data visualizations. It uses the photography market and ICP–Bard MFA exhibitions to examine cultural change during the period.

02

02

Them Magazine

Daily content templates and web and social assets for Them Magazine. I adapted its refreshed branding and designed the
March Madness campaign under the creative director’s direction.

03

03

Dash Magazine

A social campaign for Dash Magazine’s sixth issue, bringing greater polish and consistency to its feeds. I’m now co-designing the next issue with the creative director and a small team.

04

04

829134765

829134765 is a research publication that translates participants’ responses to a thematic apperception test into numerical and typographic compositions exploring the relationship between photography and interpretation.

05

05

I Am A Man!

I Am A Man! is a publication tracing the graphic T-shirt in reverse chronology. It examines how an accessible, everyday
medium becomes a tool for asserting, questioning, and expressing identity.

06

06

1443

1443 is an experimental typeface and specimen exploring the relationship between Korean calligraphy and geometric letterforms. It brings Hangul brush techniques and the phonetic structures of the Hunminjeongeum Haerye into dialogue with ITC Avant Garde Gothic.

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ABOUT

PROJECTS

CV

SOCIAL

EMAIL

ABOUT

PROJECTS

CV

SOCIAL

EMAIL